When the LWSWC approached me about making a new logo, I knew it would be a great opportunity to visually reimagine the mission of the organization, which is to support women and gender diverse people. During the creative process, we used words like community, reciprocity, diversity, support, and inclusion.

After, I offered a few different concepts for a new logo to the team, we settled with the hands as the perfect symbol to represent the vision and mission of the LWSWC. We share our resources with each other, handing compassion, strength, guidance, and support from one to the next, despite challenges and differences. The Black Spruce (The essential Labradorian symbol) is particularly hardy and abundant, withstanding all types of difficult weather, representing resilience, strength, and balance. Purple is an important colour choice here, as it is strongly associated with women, particularly in the context of International Women's Day and the fight for gender equality. Purple signifies justice, dignity, and loyalty to the cause.

When creating the twig, I intentionally and somewhat painstakingly placed each and every needle. At times, and like in the middle of any process, it was hard to see how the final image might turn out. When I zoomed out, it became clear. This process called to mind that of community building, where many, many small parts play their own role to build the bigger picture. As a proud Labradorian myself, I hope that this new logo can serve the LWSWC in continuing to represent and foster a true sense of kinship among women and gender diverse people in Labrador West.